Adsense is for everyone
When Google AdSense came out, there were many who doubted that Google's idea could be marketed and could actually generate profits. But as we stand today, it's probably the most well-known pay-per-click startup in the world.
Everyone who said yes or no ended up eating their own words.
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| Google AdSense |
But as you well know, AdSense is not only profitable for Google. This is also profitable for people who advertise through AdWords, and it is also very profitable for publishers who use it to make sometimes huge profits.
So one has to ask oneself why this is such a good deal for everyone. And this question itself is quite valid, because you almost never come across something that is profitable for everyone in the chain. So why should AdSense be any different?
AdSense is where it is today, benefiting everyone in the game because it exploits a gap in the Internet's advertising model.
You see, the Internet is a very interactive environment, and the interactions come from people browsing the Internet. They choose whether or not to follow a particular link, and the term "navigation" is probably the most accurate term to describe this situation.
So AdSense is great because it connects buyers and sellers. Yes, you have to Google it for a great idea. They know there are people out there who want to buy things and sell them things they are interested in. And Google AdSense helps members of these two categories find each other.
It works for visitors because the model is very transparent. You don't see a giant graphic banner trying to convince you to buy something. You see only a few words. And if you like what you see, just click. It works because visitors don't feel like someone is trying to convince them to spend money. But ironically, they are wrong.
It works for AdWords advertisers because their ads go everywhere. Without a lot of work and a long wait for SEO, they won't just end up listed in a Google search getting a gazillion hits a day.
Their ads can go on any website that deals in anything similar to what they are trying to sell. Now you have to understand that they could never achieve such great advertisements by themselves. This brings us to why Google AdSense is a website owner's best friend.
This is because the ads are contextual and somehow related to the keywords you cover on your page. Because you already know that people who deal with a particular topic or people on your website are interested in that topic.
But wait, Google recognizes some companies that want to sell your visitors something related to their topic. Google wants your visitors, you want Google advertisers, and visitors just want to buy something. This is the essence of why AdSense is important for everyone.
This is the most profitable referral business you will ever see on the internet.
So you have to give Google credit for making a big deal. You have to appreciate how well thought out this plan is, yet it's really simple. Of course, there are some practical quirks, but they're minor, and so far everyone seems happy with Google's AdSense.
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