What is Google Adsense?

If you look at the Internet a few years ago, you will see that advertising was done in a very similar way to other forms of media such as television, even more so than what you see in newspapers.

You go to the page and in some places you see a banner promoting and advertising the company that paid to add to your domain (these were usually numerous and very large).

But there was a problem with this type of advertising. It was not a matter of taking advantage of the fact that the advertisements did not appear in some newspapers, but were made available online.

Google Adsense

You've probably noticed many similar things on the sites you're browsing. You are looking at an online store, looking for a watch, but you see a banner advertising a car.

You might want to buy a car later, but right now you're looking for a watch, and it sure would be nice if the banner advertised a watch, because then you'd probably click on it.

The folks at Google thought about it too and came up with a great idea. This is known as Google AdSense and is known as a targeted advertising program.

What you do (as a web designer/site owner) is instead of jumping through hoops to get a banner on your site that your visitors won't care about, you allocate a portion of the screen.

You then sign up for Google AdSense, add a small snippet of code to your website, and Google will create a banner at the specified location and offer plugins relevant to your site's content.

Being a search engine company, this is very easy for Google. It looks for keywords on your page, searches a database of websites to find those related to whatever is on your page, which equates to targeted advertising.

You (the webmaster) get paid for every visitor who clicks on the adsense banner on your website. Now, this will happen more often than with traditional banners, because people actually care about what's on the banner (otherwise they wouldn't be on your page, right?).

But it also works wonders for those who want to advertise. And for the same reason. The great thing about Google AdSense is that all banner content is relevant.

This compliance is the key to the success of the program and the reason why everyone is satisfied. The advertiser gets a relevantly placed ad, the publisher monetizes their content, and Google gets its share.

Of course, as always, Google has set high standards for its AdSense program in terms of appearance and functionality. You cannot have more than two such banners on your site and Google will only add text to these banners.

Therefore, another advantage is that AdSense ads are much less annoying than regular ads. But this also means that you need to position the banner better, because it is possible that visitors will miss it completely.

In conclusion, Google AdSense is a unique advertising program because the ads are relevant to the content of the website. Anyone who wants to advertise pays Google to do so. Anyone who wants to place ads on their site does so through AdSense and gets paid by Google in the process.

All transactions are processed through Google, and advertisers and publishers have access to statistics that help them understand and control the effectiveness of their campaigns.

The whole process is elegant, simple and efficient for everyone in the chain, from site visitors to advertisers, and is one of the reasons why Google is known for innovation and new thinking.

Source: httcdiserov.blogspot.com

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